About
Overview
The past 20 years have seen marketing professionals focus more on the rational aspects of brand strategy. This focus was often supported by planning models such as Strategy Maps, Brand Bulls Eyes, Brand Ladders, etc. Whilst these models assisted in building great brands in the past, rapid changes in recent times in our understanding of how the human mind makes buying decisions, declining brand affinity, media fragmentation and the decline of the broadcast ad model are demanding more from the modern marketing professional.
Johan Bolt Strategy has been at the leading edge of new age marketing thinking, applying learnings from neuroscience and related disciplines such as psychology and sociology to today’s brand value propositions.